Assignment 2 - Article & Advertisement Analysis
The second assignment given by our beloved lecturer, Ms. Tan is doing a article or advertisement analysis. This task required us to form a group of 4 to 5 people and search for article or advertisement in the newspaper or magazine which then, can be relate to the concepts or theory we have learned in Chapter 6 to 10. We are asked to work in group and discuss the assignment together.
We had been given short briefing about what is required in this assignment and what is the intended learning outcomes (ILOs) we need to achieve through assignment. There are 3 learing outcomes we need to achieve, which is lifelong learning, thinking and problem solving skills, also communication skills.
We need to know how to locate and extract information effectively then, relate learned knowledge to everyday life so that we can achieve the intended learning outcome of lifelong learning.
Next, we need to learn to think critically and creatively, also, we need to know how to define and analyse problems to arrive at effective solutions so that we can achieve the second intended learning outcome of thinking and problem solving skills.
Lastly, we must be able to communicate appropriately with our group members so that we can achieve the intended learning outcome of communication skills.
Overall, this assignment really helps a lot in understanding the theory and concepts from the related chapters. I love reading newspaper so it is not very difficult for me to find the articles needed in completing this assignments.
After that, we are also required to do a presentation in a group for each of the topic with one article.
However, it is not as easy as we think. And I felt that my greatest weakness is doing a presentation infront of people. I felt that I spoke too softly and I should improve in my presentation skills. I also need to have more confidence.
Finally, I would like to thank Ms. Tan for helping me out in this assignment when I met with some uncertainties and obstacles.
Excellent analysis Rena . There's more to advertising's message than meets the casual eye. An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated. You are also welcome to visit Dr. Mike abrams website - Psychologist NYC and Watch his Psychology Videos at About.com
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