Monday, June 10

Introduction to Business

Introduction to Business


The topic which I love the most in Introduction to Business is the “Developing Marketing Strategies”. This topic is about how a business develops marketing strategies in order to sell their product well. It involves creating and designing a product that customers want, communicating the product to the customers via advertising or promotion and distributing the product to the customers. It is my favorite topic because the subunits in this topic is very interesting and easy to understand as compared to other topics. In addition, it can be very useful if I wanted to start a business and to sell my product well.

My least favorite topic is the first topic, “Welcome to Introduction to Business” which talks about the introduction of the subject. It was about the definitions of the business, the functions of a business, major forms of business and environmental factors affecting a business. I don’t really like it because it is a quite boring topic to me and we can already see it in everyday life what is taught in the topic. I would make the topic looks more interesting by adding in more real life case of businesses which can be found in the newspaper. Sometimes, using the examples of real business will attract me more.


 Last of all, the topic which I felt the most useful in everyday life and in my future studies is the “Business Ethics and Social Responsibility”. It is about the ethics of what is right and wrong in different society, we had also studied about the areas of business ethics and social responsibility, also the approaches of a business to the social responsibility. This topic that I have learnt can be useful because we should follow the ethics according to the situations and places we are in to show respect to others. Well, as for my future studies, social responsibility can be useful because everyone of us are responsible to maintain the equality of the social world.


In conclusion, I really enjoyed learning this subject and doing the charity drive. I also appreciate very much the patience and guidance of my beloved lecturer, Mr. Joe.


Thank you =D

Below are the attachments of the Business Presentation Slides and Marketing Report.

The first assignment :


The presentation slides for the first assignment :



The report for the charity drive final project :

https://docs.google.com/file/d/0B3jnTpKWw2SjRXV1bGU5TU50SjQ/edit

The photos are taken during the charity drive final project.

See Cul Wei and me advertising our products.

Our charity drive stall.

During the charity drive project, we are running our business.

A group photos of us and the representative of WWF Malaysia when we are donating the money.




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